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In a world where everything is available quickly at home, healthcare services are yet to
catch up, and definitely true for diagnostics in urban India- we often have to wait a while
to get tested, if not take our loved ones to the nearby lab even when they’re sick.
We asked the question- If we can get chips at home in 20 min, then why not get tested in
60 min?
This served as an inspiration for us to build Orange Health Labs. Combined with our
market understanding, product chops and focus on operational excellence- Orange
Health Labs has built high quality, reliable, on-demand diagnostic services for consumers
across the country.
Since our launch in Jan 2021, Orange Health has grown fast to become a cutting edge
healthcare leader delivering a wow experience across the top metros of India, and
becoming the highest rated lab in the country!
We have our own labs, our own phlebotomists, medical teams and a technology forward
innovative mindset!
With our deep understanding of primary healthcare and its opportunities, we are building
Orange Health to become the infrastructure of remote healthcare in India, starting with
making diagnostics on-demand.
Founded by Dhruv Gupta (consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users.
Along with the founders, we have a stellar leadership team with deep domain expertise helping us excel and drive innovation across all functions. We are backed by some of the world foremost VC investors like Accel, General Catalyst, Y Combinator, BII, along with marquee healthcare and global investors.
We are building this to ensure that our families and yours get the best diagnostic experience possible! Join us to make healthcare 10x more convenient, 10x more accurate & 10x better.
We are currently serving Bangalore, NCR, Mumbai, Hyderabad, with a plan to enter other metro cities soon :)
About the role
As an app growth specialist,you will be responsible for leading our app growth and user acquisition efforts. You will track and analyze user behaviour and app performance datato identify opportunities for improvement and optimise user acquisition and retention campaigns. Ultimately, the success of an App Growth Specialist is measured by the app's overall growth in terms of user base, user engagement, revenue, and profitability. You will have the opportunity to work with a talented and passionate team and make a significant impact on the growth of our company.
If you are a driven and creative individual with a passion for mobile app growth, this is an exciting opportunity to take your career to the next level
Get to work with the smart leaders from the industry:
Our marketing team is led by Bhargav Rao who has 10 years of experience across Sales and Marketing roles with giants like Flipkart and Cadbury and consists of folks who have worked with companies like Disney+Hotstar, Vedantu, etc. and are helping us scale in a cost effective way.
What will you get to do?
Responsible for scaling Orange Health App downloads and usage amongst our target consumer segment
Implement and optimize app store optimization (ASO) strategies to improve app visibility and increase organic downloads
Help create and execute the app growth plan across different growth levers - ASO, Paid marketing, User Acquisition and retention work with paid marketing consumer retention teams to deliver the same
Work with product team to build new app features to improve consumer experience
Conduct industry research and competitor analysis to identify new growth opportunities and stay ahead of competition.
Collaborate with cross-functional teams to improve app user experience and drive monetization
Stay up to date with the latest mobile app trends and technologies.
Metrics for the role
Increase App Install
Improve Retention
Improve App Rating & Reviews
Skills we are looking for
Bachelor's degree in Marketing, Business Administration, or related field.
3+ years of experience in mobile app growth and user acquisition.
In-depth knowledge of mobile app ecosystems and user behaviour.
Proven experience with digital advertising platforms, including Facebook Ads, Google Ads, and Apple Search Ads.
Strong analytical skills and experience with data-driven decision making.
Experience with ASO (App Store Optimization) and mobile analytics tools such as App Annie and Mixpanel.
Excellent communication and collaboration skills.
Ability to work in a fast-paced and dynamic environment.
Why you might be excited about us
We are on a mission to build the fastest diagnostic lab in India.
We have a bunch of Talented folks who relentlessly work towards bringing a WOW customer experience. Rated currently at 4.9.
Our team has a wide range of experience .Folks at OH have worked earlier with companies like flipkart,Practo, Unacademy, Swiggy, Metropolis, Licious, cure.fit etc. and we are excited to learn from you too.
We care for your career & growth and hence we will help you to shape a career you are excited about.
We work hard and have fun while doing it. Our People NPS is >90% and Glassdoor rating is 4.9.
Competitive Pay + ESOPs
Know more:
So if you think you have that extra”orange”nary quality in you, we can’t wait to welcome
you onboard :)
Rated 4.9/5 on Google
Among the highest rated diagnostic companies in India
Engg. team is women
( 35% of our office staff )
Team Strength
Reports within
