In a world where everything is available quickly at home, healthcare services are yet to
catch up, and definitely true for diagnostics in urban India- we often have to wait a while
to get tested, if not take our loved ones to the nearby lab even when they’re sick.
We asked the question- If we can get chips at home in 20 min, then why not get tested in
This served as an inspiration for us to build Orange Health Labs. Combined with our
market understanding, product chops and focus on operational excellence- Orange
Health Labs has built high quality, reliable, on-demand diagnostic services for consumers
across the country.
Since our launch in Jan 2021, Orange Health has grown fast to become a cutting edge
healthcare leader delivering a wow experience across the top metros of India, and
becoming the highest rated lab in the country!
We have our own labs, our own phlebotomists, medical teams and a technology forward
With our deep understanding of primary healthcare and its opportunities, we are building
Orange Health to become the infrastructure of remote healthcare in India, starting with
making diagnostics on-demand.
Founded by Dhruv Gupta (consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users.
Along with the founders, we have a stellar leadership team with deep domain expertise helping us excel and drive innovation across all functions. We are backed by some of the world foremost VC investors like Accel, General Catalyst, Y Combinator, BII, along with marquee healthcare and global investors.
We are building this to ensure that our families and yours get the best diagnostic experience possible! Join us to make healthcare 10x more convenient, 10x more accurate & 10x better.
We are currently serving Bangalore, NCR, Mumbai, Hyderabad, with a plan to enter other metro cities soon :)
About the role
As a brand manager at Orange Health labs, you can have a significant impact on the company's success. Your primary role will be to develop and implement a brand strategy that distinguishes the company's offerings from its competitors, positions the company as a leader in the industry, and drives customer engagement and loyalty.
To achieve this, you will need to conduct market research to understand the needs and preferences of your target customers, develop a compelling brand message that resonates with them, and create a comprehensive marketing plan that leverages a range of channels and tactics to reach and engage your audience. You will also need to work closely with other departments within the company to ensure that the brand strategy is aligned with the company's overall goals and objectives, and that all customer-facing materials and messaging are consistent with the brand's values and voice.
Get to work with the smart leaders from the industry:
Our marketing team is led by Bhargav Rao who has 10 years of experience across Sales and Marketing roles with giants like Flipkart and Cadbury and consists of folks who have worked with companies like Disney+Hotstar, Vedantu, etc. and are helping us scale in a cost effective way.
What will you get to do?
Telling a good story about Orange Health
Distributing this story through amazing copy. This copy might be one-liners in our ads or a blog post on the blog, a knowledge base article, a website page header, or a product copy. All branded communication including ads, emails, events collateral, landing pages, video scripts, and product marketing material is fair game. Your job is to find the right words, images, and videos (and emojis).
Present and execute creative ideas for marketing activities
Coordinate with various teams and stakeholders
Analyse industry, competition and market trends
Prepare reports on brand performance
Deploying successful marketing campaigns from ideation to execution
Analyse consumer behaviour and adjust email and advertising campaigns accordingly
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, social media, copywriting
Oversee and approve marketing material, from website banners to hard-copy brochures and case studies
A sense of aesthetics and a love for great copy and witty communication
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Metrics for the role
Skills we are looking for
Familiarity with the latest marketing trends and best practices
Organisational skills, experience meeting tight deadlines
Excellent communication and teamwork skills
A creative mindset
2+ years of relevant brand and content marketing experience
Strong written communication skills and familiarity with all forms of content
Up to date with current trends, pop culture, social media etiquette
Experience with email marketing and CRM systems
Having a creative and innovative approach to content, always looking for revolutionary ways to grab the attention of potential customers
A keen eye for aesthetics and an uncompromising approach to quality
Knowledge of the healthcare industry is a plus
Why you might be excited about us
We are on a mission to build the fastest diagnostic lab in India.
We have a bunch of Talented folks who relentlessly work towards bringing a WOW customer experience. Rated currently at 4.9.
Our team has a wide range of experience .Folks at OH have worked earlier with companies like flipkart,Practo, Unacademy, Swiggy, Metropolis, Licious, cure.fit etc. and we are excited to learn from you too.
We care for your career & growth and hence we will help you to shape a career you are excited about.
We work hard and have fun while doing it. Our People NPS is >90% and Glassdoor rating is 4.9.
Competitive Pay + ESOPs
So if you think you have that extra”orange”nary quality in you, we can’t wait to welcome
you onboard :)
Rated 4.9/5 on Google
Among the highest rated diagnostic companies in India
Engg. team is women
( 35% of our office staff )