Brand Marketing Specialist - Offline

In health care, it is important for a brand to be physically and mentally available to build trust over time and inspire consumers to try the same when the need arises. In this role, you will be leading all offline marketing efforts of Orange Health Labs. You will be the custodian of Orange Health Labs brand experience across all offline touch-points.

This unique role will also give you an opportunity to build new channels of customer acquisition and revenue while allowing you to work on all activation related aspects of consumer marketing such as communication brief design, POSM deployment and consumer service offering design.

The ideal candidate must have strong revenue orientation and a consumer first marketing attitude. While he/she should have offline sales / marketing experience, they should be digitally native as well so that they are able to apply learnings of the offline world in a tech enabled service industry. Since this role will involve working across teams and channels, we would like the candidate to have had good exposure to team and stakeholder management. He/she should have offline or retail management experience where they have managed growth and marketing initiatives.

Get to work with the smart leaders from the industry:

Our marketing team is led by Bhargav Rao who has 10 years of experience across Sales and Marketing roles with giants like Flipkart and Cadbury and consists of folks who have worked with companies like Disney+Hotstar, Vedantu, etc. and are helping us scale in a cost effective way.

What will you get to do?

• Own and build the offline brand and revenue channels: build high quality channels focused on efficient acquisition and strong retention metrics

• Drive brand awareness for Orange Health across all the channels

• Always looking to innovate to drive brand and revenue

• Understands on-ground and retail consumer behaviour- to help convert them into customers

• Maintain tight processes across the country - work with various geo teams and different marketing and operations teams to ensure we deliver consistent experience which is worthy enough of a premium healthcare brand.

• Should be comfortable in a multilingual thought process

• Offline: Camps, Pharmacy and others- convert these channels into self sustaining and growing revenue lines

Metrics for the role

• Customer Acquisition

• Revenue

• Brand Growth

Skills we are looking for

• Should ideally have at least 3 years of experience in Trade Marketing

• Preferred someone from FMCG background

• Should have worked in sales execution role

• Should have on-ground marketing experience

• Should be good at stakeholder management

Why you might be excited about us

• We are on a mission to build the fastest diagnostic lab in India.

• We have a bunch of Talented folks who relentlessly work towards bringing a WOW customer experience. Rated currently at 4.9.

• Our team has a wide range of experience .Folks at OH have worked earlier with companies like flipkart,Practo, Unacademy, Swiggy, Metropolis, Licious, cure.fit etc. and we are excited to learn from you too.

• We care for your career & growth and hence we will help you to shape a career you are excited about.

• We work hard and have fun while doing it. Our People NPS is >90% and Glassdoor rating is 4.9.

• Competitive Pay + ESOPs

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