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BTL Marketing Manager



1 Position



1 Position

About Orange Health

Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.

The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users. We have a team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, Ola, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.

With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand. Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.9/5 by consumers across Bangalore, and adopted by hundreds of doctors. We are expanding into different markets in India. Currently we are available across Bangalore and NCR. We are also expanding into different metro cities within 24 months.

The overall team is now 750+

If bringing new solutions to the world excites you, then you should join us

About the role

At Orange Health Labs, we bring the lab home for our customers. One of our big growth levers to build awareness and enable trials is the extensive on-ground BTL marketing that we do. We do a host of activities ranging from RWA camps in high rises to promoter led activities in Pharmacies. In this role, you will be responsible for driving BTL marketing and ensuring that we give the best Orange Health Labs experience to our customers.

Key Deliverables

  • Building and executing BTL marketing plan multiple channels across different geos

  • Identifying the right consumer offering as per different BTL activities

  • Owning the key success metrics for all BTL marketing activities

  • Identifying the right avenues of BTL marketing for Orange Health Labs

  • Building SOPs for standardised execution and performance measurement across various BTL activities in different geographies.

What should an ideal candidate have:

  • Should ideally have at least 3 years of experience

  • Should have worked in sales execution role

  • Should have on-ground marketing experience

  • Should be good at stakeholder management

If you’re interested, send us a note at

Rated 4.9/5 on Google

Among the highest rated diagnostic companies in India



Engg. team is women

( 35% of our office staff )



Team Strength

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