Category Manager - Prescription

• This role entails category management based on deep customer centricity, strong analytics, sharp planning and story-telling coupled with product/tech understanding for an enhanced customer experience.

• Customer understanding & growth

• Be the voice of the customer internally

• Understand needs - even those that the customers themselves may not realize

• Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behaviour

• Customer lifecycle management - consumer acquisition, retention & engagement

• Own end to end conversion funnel

Own the Storefront:

• Develop and execute plans to showcase the right products

• Identify cross-selling and upselling opportunities

• Own the customer experience in the category - make navigation, discovery easier. Save the customer time

• Identify the parameters customers use to make decisions and ensure catalogue richness

• Build consumer journeys and right messaging / media for growth (on-platform)

Product Growth Roadmap:

• Work with Product team to build consumer facing features to drive growth

• Build new consumer retention features - subscription product, engagement feature etc

The role requires close collaboration with following teams:

• Marketing

• Business

• Analytics

• City Management

• Product & Engineering

Requirements:

• Graduation, MBA is preferred

• Desire and ability to think like the customer

• Ability to translate strategies into execution plans and take them to completion

• Highly analytical & willing to take calculated risks to grow the category

• Excellent verbal and written communication with interpersonal skills

• Strong understanding of technology and business

• Must be willing to learn

• Ability to connect with people across teams & levels

• Strong bias for Action