In a world where everything is available quickly at home, healthcare services are yet to
catch up, and definitely true for diagnostics in urban India- we often have to wait a while
to get tested, if not take our loved ones to the nearby lab even when they’re sick.
We asked the question- If we can get chips at home in 20 min, then why not get tested in
This served as an inspiration for us to build Orange Health Labs. Combined with our
market understanding, product chops and focus on operational excellence- Orange
Health Labs has built high quality, reliable, on-demand diagnostic services for consumers
across the country.
Since our launch in Jan 2021, Orange Health has grown fast to become a cutting edge
healthcare leader delivering a wow experience across the top metros of India, and
becoming the highest rated lab in the country!
We have our own labs, our own phlebotomists, medical teams and a technology forward
With our deep understanding of primary healthcare and its opportunities, we are building
Orange Health to become the infrastructure of remote healthcare in India, starting with
making diagnostics on-demand.
Founded by Dhruv Gupta (consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users.
Along with the founders, we have a stellar leadership team with deep domain expertise helping us excel and drive innovation across all functions. We are backed by some of the world foremost VC investors like Accel, General Catalyst, Y Combinator, BII, along with marquee healthcare and global investors.
We are building this to ensure that our families and yours get the best diagnostic experience possible! Join us to make healthcare 10x more convenient, 10x more accurate & 10x better.
We are currently serving Bangalore, NCR, Mumbai, Hyderabad, with a plan to enter other metro cities soon :)
About the role
We are looking for a talented Content Marketer to take complete ownership of our user engagement strategy.
Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.
Ultimately, you should be able to expand our company’s digital footprint and brand awareness.
Telling a good story about Orange Health
Distributing this story through amazing copy. This copy might be one-liners in our ads or a blog post on the blog, a knowledge base article, a website page header, or product copy. All branded communication including ads, emails, events collateral, landing pages, video scripts, and product marketing material is fair game. Your job is to find the right words, images, videos (and emojis).
Aligning messaging across different properties so there’s a consistent voice and tone. This includes working with the marketing, sales, customer success, and product teams to develop the voice of Orange Health.
Define the content and brand language guidelines for our email marketing strategy and execute the same.
Creating relevant content that keeps all consumers engaged on a daily, weekly and monthly basis.
Manage all content creation and revision across multiple platforms.
Develop content strategy aligned with short-term and long-term marketing targets.
Manage content distribution to online channels and social media platforms to increase web traffic
5+ years of relevant brand and content marketing experience
Strong written communication skills and familiarity with all forms from content
Up to date with current trends, pop culture, social media etiquette
Experience with email marketing and CRM systems
Having a creative and innovative approach to content, always looking for revolutionary ways to grab the attention of potential customers
A keen eye for aesthetics and an uncompromising approach to quality
Knowledge of the healthcare industry is a plus
Why you might be excited about us
We are on a mission to build the fastest diagnostic lab in India.
We have a bunch of talented folks who relentlessly work towards bringing a WOW customer experience. Rated currently at 4.9/5 on Google.
Our team has a wide range of experience. Folks at Orange have worked earlier with companies like Flipkart, Phonepe, Byjus, Practo, Unacademy, Swiggy, Metropolis, Licious, Cure.fit etc. and we are excited to learn from you too.
We care for your career & growth and hence we will help you to shape a career you are excited about.
We work hard and we party harder. Our People NPS is >90% and Glassdoor rating is 4.9/5.
So if you think you have that extra”orange”nary quality in you, we can’t wait to welcome
you onboard :)
Rated 4.9/5 on Google
Among the highest rated diagnostic companies in India
Engg. team is women
( 35% of our office staff )