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Content Writer

About Orange Health

Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.

The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users. We have a team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, Ola, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.

With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand. Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.9/5 by consumers across Bangalore, and adopted by hundreds of doctors. We are expanding into different markets in India. Currently we are available across Bangalore and NCR. We are also expanding into different metro cities within 24 months.

The overall team is now 500+

If bringing new solutions to the world excites you, then you should join us

About the role

We are looking for a Content Writer to join our team and enrich our websites with new blog posts, product and marketing copy.

Our ideal candidate is a creative marketing professional. This role requires you to conduct thorough research on industry-related topics, generate ideas for new content types, and proofread articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you.

Ultimately, you’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.



Responsibilities

  • Telling a good story about Orange Health

  • Distributing this story through amazing copy. This copy might be one-liners in our ads or a blog post on the blog, a knowledge base article, a website page header, or product copy.  Your job is to find the right words and images.

  • Research industry-related topics (combining online sources, interviews and studies).

  • Write clear marketing copy to promote our products/services.

  • Proofread and edit blog posts before publication.

  • Coordinate with marketing and design teams to illustrate articles

  • Conduct simple keyword research and use SEO guidelines to increase web traffic.

  • Identify customers’ needs and gaps in our content and recommend new topics.

  • Manage all content creation and revision across multiple platforms.

  • Develop content strategy aligned with short-term and long-term marketing targets.

  • Manage content distribution to online channels. Ensure all-around consistency (style, fonts, images and tone).

  • Update website content as needed


Requirements

  • 2+ years of relevant brand and content marketing experience

  • Strong written communication skills and familiarity with all forms of content

  • Experience doing research using multiple sources

  • Having a creative and innovative approach to content, always looking for revolutionary ways to grab the attention of potential customers

  • A keen eye for aesthetics and an uncompromising approach to quality

  • Knowledge of the healthcare industry is a plus

If you're interested, send us a note at hello(at)orangehealth.in

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Rated 4.9

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among the highest rated diagnostic companies in India

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40%

Engg. team is women 

( 35% of our office staff )

🙋🏻‍♀️

Team Strength

500+

💪🏻

Bangalore

1 Position

 
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