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Marketing Executive - BTL Activation

About Orange Health

Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.

 

The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users.

 

We have a team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.

 

With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand.

 

Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.9/5 by consumers across Bangalore, and adopted by hundreds of doctors. 

The overall team is now 140+

 

If bringing new solutions to the world excites you, then you should join us.

About the role

We are looking for a talented BTL specialist to provide result-oriented advertising and marketing activities to achieve sustainable business growth through market intelligence and creativity.


RESPONSIBILITY

  • Plan & manage all periodic ground activations & promotions

  • Control events including preparation and performing events & activations

  • Planning and executing all BTL activities - Events ( conferences, seminars), promotions and brand/service placement.

  • Planning and innovating new marketing initiatives on a regular interval to create a brand recall and awareness (At Pharmacies, Clinics etc)

  • Monitoring market activities in the healthcare sector

  • Responsible for setting up a strong network of vendors/agencies for various promotional activities planned for the respective regions

  • Responsible for brand building among Healthcare strategic partners (Doctor Engagement etc)

  • Reporting related to identification of activity/ location shortlisting/walk-ins & success of any activation campaign.

  • Lead the regional/ local teams, understand challenges and resolve issues.


REQUIREMENTS

  • 2-5 years of working experience in a similar role

  • Having a creative and innovative approach, always looking for revolutionary ways to grab the attention of potential customers

  • Energetic, versatile, and a creative problem-solver

  • A flexible individual with the ability to multitask, exercise initiative and pay strong attention to detail

  • Good negotiation skills

  • People handling expertise & good in communication

  • Awareness of geographical areas - Bangalore location

If you're interested, send us a note at hello(at)orangehealth.in

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Rated 4.9

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among the highest rated diagnostic companies in India

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40%

Engg. team is women 

( 35% of our office staff )

🙋🏻‍♀️

Team Strength

140+

💪🏻

Bangalore

1 Position