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Marketing Head

About Orange Health

Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.

The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users. We have a team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, Ola, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.

With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand. Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.9/5 by consumers across Bangalore, and adopted by hundreds of doctors. We are expanding into different markets in India. Currently we are available across Bangalore and NCR. We are also expanding into different metro cities within 24 months.

The overall team is now 500+

If bringing new solutions to the world excites you, then you should join us

About the role

What does the role demand?
At Orange Health, we are building a diagnostic brand that is loved and trusted by consumers and doctors- they trust us with the reliability and quality of our service to make healthcare decisions, and they love us for the convenience and hygiene that is a cut above anything they’ve experienced before. As a result, we’ve organically grown from an idea to the most loved diagnostics brand in Bangalore.

We are now looking for an experienced marketing leader to develop our marketing strategy, build our brand across multiple cities, and oversee all marketing execution across the company.

The goal is to build Orange Health as one of India's dominant healthcare brands. Traditional brands may have taken 30 years to do it, can we do it in 5?

This effectively requires a marketing leader with a hacker mindset.



What you will do but not be limited to!

  • Define marketing strategy and build the marketing function in alignment with the company’s overall strategy and objectives.

  • Hire, lead and mentor a world-class team and build processes to enable the brand.

  • Budget planning & allocation across marketing channels to maximise impact.

  • Identify opportunities and campaigns to increase revenue, sales, and retention

  • Lead consumer analytics & market research, building actionable insights for the business.

  • Work closely with other functions to enable growth and other marketing initiatives & drive bottom-line conversion.


What we are looking for in a candidate

  • 8-15 yrs of marketing experience in a fast-growing consumer brand. Strong preference for this being a tech-enabled consumer startup.

  • Deep practical understanding of branding, digital marketing, performance marketing, communication, social media, and best practices regarding data capture, campaign analysis, and deliverability.

  • Strong analytical & presentation skills to be able to extract insights from data and manage stakeholders

  • Excellent communication and story-telling skills with in-depth knowledge of marketing & branding.

  • Have built and led marketing teams, the marketing tech-stack and ideally have built a brand from scratch.

  • You’re bubbling with ideas, and you still like to get your hands dirty!


What's in it for you?

People who join early experience tremendous growth. You will be heading the marketing function at an early stage with significant potential for impact on our future growth.

Being part of a small team, you will also work directly with the founders and have good transparency into the business strategy, and get to see how a business is built. People who join Orange Health are extremely smart, and you will end up forging lifelong bonds here. :)


Compensation: Cash + ESOPs


Location: Bangalore


Joining Date: Tomorrow ;)

If you're interested, send us a note at hello(at)orangehealth.in

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Rated 4.9

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among the highest rated diagnostic companies in India

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40%

Engg. team is women 

( 35% of our office staff )

🙋🏻‍♀️

Team Strength

500+

💪🏻

Bangalore

1 Position

 
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