Bengaluru
Please select your location
Bengaluru
Please select your location
Search for tests, packages...

← back to careers page

Product Marketing Manager

  

Bangalore

1 Position

  

Bangalore

1 Position

About Orange Health

Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.

The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users. We have a team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, Ola, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.

With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand. Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.9/5 by consumers across Bangalore, and adopted by hundreds of doctors. We are expanding into different markets in India. Currently we are available across Bangalore and NCR. We are also expanding into different metro cities within 24 months.

The overall team is now 750+

If bringing new solutions to the world excites you, then you should join us

About the role

This role entails category management based on deep customer centricity, strong analytics,
sharp planning and story-telling coupled with product/tech understanding for an enhanced
customer experience.


Core Responsibilities

  • Be the voice of the customer internall

  • Understand needs - even those that the customers themselves may not realize

  • Stay on top of changing trends and strategic priorities through in-depth data analysis to predict customer behaviour

  • Customer lifecycle management - consumer acquisition, retention & engagement

  • Own end to end conversion funnel


Own the Storefront

  • Develop and execute plans to showcase the right products

  • Identify cross-selling and upselling opportunities

  • Own the customer experience in the category - make navigation, discovery easier. Save the customer time

  • Identify the parameters customers use to make decisions and ensure catalogue richness

  • Build consumer journeys and right messaging / media for growth (on-platform)


Product Growth Roadmap

  • Work with Product team to build consumer facing features to drive growth

  • Build new consumer retention features - subscription product, engagement feature etc


The role requires close collaboration with following teams:

  • Marketing

  • Business

  • Analytics

  • City Management

  • Product & Engineering


Requirements

  • Graduation, MBA is preferred

  • Desire and ability to think like the customer

  • Ability to translate strategies into execution plans and take them to completion

  • Highly analytical & willing to take calculated risks to grow the category

  • Excellent verbal and written communication with interpersonal skills

  • Strong understanding of technology and business

  • Must be willing to learn

  • Ability to connect with people across teams & levels

  • Strong bias for Action

If you’re interested, send us a note at jobs@orangehealth.in

Rated 4.9/5 on Google

Among the highest rated diagnostic companies in India

40%

🙋‍♀️

Engg. team is women

( 35% of our office staff )

700+

💪

Team Strength

]
Select your city
Bengaluru
Delhi
Gurugram
Noida
Hyderabad
Get a full body health checkup at ₹749
Discover curated wellness packages