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Public Relations Manager

About Orange Health

Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.

The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users. We have a team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, Ola, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.

With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand. Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.9/5 by consumers across Bangalore, and adopted by hundreds of doctors. We are expanding into different markets in India. Currently we are available across Bangalore and NCR. We are also expanding into different metro cities within 24 months.

The overall team is now 500+

If bringing new solutions to the world excites you, then you should join us

About the role

As a PR manager, you’ll be responsible for building and maintaining a glowing company image, both offline and online. Your role will require you to build the company's narrative across media: owned, earned and paid. Our goal is to make Orange Health known among consumers, potential employees, and business partners.
You will be tasked with developing and organizing media-based marketing activities to increase awareness, cultivate interest, and improve the brand’s reputation. Your projects will be yours to own, as long as they stay in sync with brand guidelines, and company objectives.



What to expect from the role

  • Hands-on experience in creating innovative campaigns to engage with the public and media.

  • Exposure to marketing campaigns and media relations.

  • Learning how to organize, multitask and manage time.

  • Learn on the job regarding the best practices in public relations.

  • Exposure to the field of public relations and its various responsibilities.



Responsibilities

  • Developing and executing on a public relations strategy.

  • Craft and pitch brand stories, across a range of platforms, to promote company presence and improve engagement

  • Create, edit and update promotional material such as brochures, flyers etc.

  • Develop talking points for management and employees, as required

  • Build and maintain relationships with a wide array of media personnel

  • Assist with crisis communication as required

  • Prepare a periodic report with recommendations and trends for management



Requirements

  • 5+ years of prior experience working in PR

  • Bachelor’s degree in a relevant field preferred

  • Consistent track record of developing and implementing successful campaigns

  • Tech-savvy with a strong online presence on one or more social networks

  • Excellent written and verbal communication skills

  • Experience in handling media relations

If you're interested, send us a note at hello(at)orangehealth.in

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Rated 4.9

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among the highest rated diagnostic companies in India

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40%

Engg. team is women 

( 35% of our office staff )

🙋🏻‍♀️

Team Strength

500+

💪🏻

Bangalore

1 Position

 
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