SEO Specialist


1 Position

About Orange Health

Orange Health is an on-demand diagnostics service for Indian consumers that enables convenience, reliability and overall better healthcare outcomes. We are backed by high-quality investors like Accel, General Catalyst, Y Combinator, along with marquee healthcare and global investors.


The founders are Dhruv Gupta (Consumer tech entrepreneur with 2 successful exits) & Tarun Bhambra (Experienced corporate leader and VC investor) have 15+ years of combined healthcare experience and have together built a profitable health-tech business, serving 100m+ users.


We have a team of experienced operations, product leaders, engineers, and healthcare professionals, who have built & scaled innovative platforms. The team hails from top institutes like IIT-KGP / Delhi/ Roorkee, BITS, Univ of Michigan, ISB, IIMs, IIIT, etc, with experience in leading startups and healthcare companies like Practo, Curefit, Unacademy, Licious, 91springboard, McKinsey, ITC, PwC, Apollo, Lal Pathlabs, Columbia Asia, Manipal, Metropolis, and more.


With our deep understanding of primary healthcare and its opportunities, we are building Orange Health to become the infrastructure of remote healthcare in India, starting with making diagnostics on-demand.


Since our launch in 2020, Orange Health has grown fast to become a diagnostics leader in Bangalore by delivering a strong product experience. Currently rated 4.8/5 by consumers across Bangalore, and adopted by hundreds of doctors. 

The overall team is now 100+


If bringing new solutions to the world excites you, then you should join us.

About the role

We believe that high quality organic traffic is the foundation for building a healthy business. The founders and team have in the past built large scale businesses with a strong SEO element, and are looking to build this again at Orange Health.

As our first SEO Specialist, you will be responsible for seeding and managing all SEO activities such as website enhancement, content strategy, and you will also be responsible for improving the organic rankings and increasing the top funnel organic traffic which will eventually lead to revenue growth.

Core Responsibilities

You will be responsible for the following:

  • Create and manage an SEO roadmap to win a share of voice on Google Search for high intent and high-volume search and drive relevant traffic to the platform

  • You are required to work closely with various teams like content, product, engineering, digital marketing, product marketing, agency to drive high traffic and positive business outcomes

  • Analyse keywords on a regular basis expanding the existing organic reach, competitive benchmarking and cross-channel analysis to arrive at targeted keyword sets.

  • Preparing detailed strategy reports and identifying powerful keywords to drive the most valuable traffic.

  • Define, monitor and report the input and output metrics that currently drive  organic traffic across businesses

  • Use inputs from keyword research analysis to employ a bottoms up approach to widen the organic opportunity.

  • Drive efficiency of core SEO metrics across the website

  • Develop a model that explains impact of various input metrics (such as search volume, page speed, keyword density, SERP rank etc.) on SEO traffic


  • Good understanding of SEO, ASO, SMO. Knowledge of SEM, PPC is good to have.

  • Should have experience working with early stage startups.

  • 5 to 8 years of relevant SEO experience mandatory

  • Must be well-versed with Google Algorithm updates.

  • Strong communication skills and ability to clearly and effectively articulate thoughts and points Solid expertise in Google Analytics or similar web analytics platform.

  • Good influencing skills and stakeholder management skills and ability to get work done from internal & external stakeholders

What's in it for you?

People who join early experience tremendous growth. You will get to join our team at a very early stage with significant potential for impact on our future growth.

Being part of a small team, you will also work directly with the founders and have good transparency into the business strategy, and get to see how a business is built. People who join Orange Health are extremely smart, and you will end up forging lifelong bonds here. :)

- Compensation: Cash + ESOPs
- Location: Koramangala, Bangalore
- Joining Date: Tomorrow!
- Medical Insurance of 5 lakhs, and much more

If you're interested, send us a note at hello(at)