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Orange Health Labs Partners with Amazon India to Revolutionize At-Home Diagnostics
For decades, diagnostic testing in India has been reactionary, cumbersome, and inconvenient. Booking a test often meant long commutes, crowded waiting rooms, and hours lost to outdated processes. At Orange Health Labs, we’ve challenged that norm from day one. Our vision is simple but transformative: diagnostics should be fast, clinically rigorous, and seamlessly accessible.
That’s why we’re thrilled to announce our latest milestone, a strategic partnership with Amazon India, one of the world’s most trusted digital platforms. Orange Health is now the exclusive diagnostic partner for Amazon's newly launched at-home diagnostics service, enabling millions of customers across India to book diagnostic tests as effortlessly as ordering daily essentials.
Built on Shared Values: Speed, Reliability, and Customer Obsession
This partnership unites two consumer-first, tech-driven brands that share an unrelenting focus on speed, quality, and reliability. With this launch, Amazon users in over 450 PIN codes across six cities (Bengaluru, Delhi, Gurgaon, Noida, Mumbai, and Hyderabad) can now access:
- 800+ diagnostic tests and health checkups
- 60-minute home sample collection
- Digital reports in just 6 hours
- NABL-accredited lab infrastructure
Whether it’s a CBC, thyroid test, or a comprehensive health package, customers can now integrate routine health checks into their daily lives directly from the Amazon app.
Why this matters
Our alliance with Amazon isn’t just a distribution partnership, it’s a paradigm shift. Together, we’re addressing long-standing gaps in the system by delivering a trusted, tech-enabled, and clinically robust alternative to traditional testing.
In the words of Amazon India VP J. Balasubramanian: “There is substantial room to grow, especially in preventive and routine testing. Our focus is on delivering a superior customer experience.”
That ethos is core to everything we do at Orange Health. From real-time sample tracking to early morning collection slots and transparent, mobile-friendly reports, our goal is to make healthcare work better for everyone.
This partnership creates a win-win dynamic:
- Amazon strengthens its healthcare offering, entering a high-impact category with massive headroom for growth.
- Orange Health Labs expands its reach to millions of digital-first, health-conscious consumers looking for credible, convenient solutions.
In the Words of Our Founders:
“We launched Orange Health in 2021 with a mission to bring speed, trust, and clinical excellence to diagnostics. Since then, we’ve become India’s top-rated lab with over 30,000 reviews and a 4.9/5 rating. Teaming up with Amazon affirms the trust we’ve earned, and propels our ambition to make diagnostics a proactive, everyday experience for more people than ever before.”
- Dhruv Gupta and Tarun Bhambra, Co-founders, Orange Health Labs
We’re proud to be building the next chapter of diagnostics in India, one that’s proactive, digitally native, and uncompromising on quality.
Experience the future of healthcare. Book a test today via the Amazon app or visit the website
What the Media’s Saying
- Amazon brings diagnostic test booking to app, sees big opportunity in healthcare – Mint
- Health care push: Amazon India launches at home diagnostics in 6 cities, adds to pharmacy and clinic services – The Times of India
- Amazon enters India's $15 bn diagnostics market with at-home testing – Business Standard
- Amazon India enters at-home diagnostics space, expands healthcare vertical – ET Tech
- Not having diagnostics was not an option – Express Pharma
- Amazon India launches at-home diagnostics in tie-up with Orange Health Labs – Business Today

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